Central Phuket’s Six-Year Anniversary: A Beacon of Luxury in a Top Tourist Destination

  • Ultimate Shopping Experience: Central Phuket offers an unparalleled shopping experience with world-famous brands in Phuket, a premier island destination comparable to renowned seaside cities such as Santorini, Miami Beach, the Riviera, and Hawaii.
  • Largest Collection Outside Bangkok: Home to 14 leading luxury brands, Central Phuket boasts the largest collection outside Bangkok. Renowned brands include Balenciaga, Bottega Veneta, Burberry, Christian Louboutin, Dior, Gucci, Hermès, Louis Vuitton, Omega, PMT The Hour Glass, Saint Laurent, Versace, and Zegna, with Prada set to open soon.
  • Vision for High-Potential City: Reflecting a vision to promote Phuket as a high-potential city, this aligns with the government’s strategic plan to develop Phuket into more than just a tourist city, but as a ‘Top Destination for Global Jetsetters,’ catering to massive tourist influx and purchasing power.


Central Phuket celebrates over half a decade of success, reinforcing its status as The World’s Luxury Magnitude in the heart of a world-class seaside city. It brings together the greatest luxury brands to provide a world-class shopping experience for tourists worldwide. New luxury brand stores continuously open and grow, with a goal to expand the Luxury Zone fourfold by 2026 to accommodate the launch of many leading brands.

Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, stated:

“With Central Pattana’s vision for continuous city pioneering, Central Phuket has been a center of life for the province since 2004. We recognized the city’s high potential and opened Central Phuket Floresta in 2018 to cater to the Luxury Lifestyle, comparable to world-class seaside cities such as the Riviera, Santorini, Miami Beach, and Hawaii. This reflects our vision to make Central Phuket The World’s Luxury Magnitude, aligning with the government’s strategic plan to develop Phuket into a ‘Top Destination for Global Jetsetters,’ attracting high purchasing power globally. Central Phuket Floresta, the only world-class luxury mall in the heart of Phuket, hosts numerous global luxury brands. It plays a crucial role in promoting quality tourism through the ‘Quantity to Quality spending’ initiative.”

Three Success Strategies That Make Central Phuket ‘The World’s Luxury Magnitude

1. Exhibition of World-Class Luxury Brands:

– Largest Collection: Home to 14 leading luxury brands, the largest collection outside Bangkok, including Balenciaga, Bottega Veneta, Burberry, Christian Louboutin, Dior, Gucci, Hermès, Louis Vuitton, Omega, PMT The Hour Glass, Saint Laurent, Versace, and Zegna, with Prada set to open soon.

– Exclusive Beach Collection: Offering exclusive items available only in world-class seaside tourist destinations such as Santorini, Miami Beach, the Riviera, Hawaii, Sydney, Dubai, and Hong Kong.

– World-Class Sales Performance: Many brands achieve top sales rankings at Central Phuket, with some products reaching top global sales ranks.

– Store Expansion: Several brands are preparing to nearly double their store spaces by the end of 2024, with plans to relocate to larger areas.

– Luxury Zone Expansion: Central Phuket plans to expand its luxury zone from 2,000 sq.m. to 8,000 sq.m. by 2026, accommodating several leading brands.

2. Experience the Exceptional:

– Ultimate Dining Experience: Featuring various renowned restaurants, such as Su Va Na Restaurant, offering dishes curated by renowned Chef Atanu. Recently awarded the ‘TOP25 Restaurants Awards Phuket 2023,’ it is one of the Top 3 Best Underwater Restaurants, competing with Dubai and Norway. Other notable spots include Thai Brasserie By Blue Elephant, Starbucks Reserve, % Arabica, and Haidilao.

– World-Class Attractions: Enjoy Aquaria Phuket, the largest aquarium in Thailand, housing over 25,000 marine animals. Explore ‘Tales of Thailand,’ showcasing Thai architecture and ways of life, and the ‘Good Goods’ store offering Thai-inspired products.

– Exquisite Design: Modern architecture combined with Thai arts and literature, plus nature and local charms of Phuket. Attractions include ‘The Cocoon,’ ‘The Great Epic,’ and ‘Rakang,’ a contemporary-style bell. Additionally, it hosts globally renowned lifestyle brands such as Coach, Kate Spade, Kenzo, Michael Kors, Samsonite, and Lush.

3. Exciting the World: Central Phuket hosts world-class events and festivals attracting tourists globally, including the Songkran Festival, Pride Month, and New Year Countdown, as well as art exhibitions featuring leading artists to establish Phuket as an art destination landmark.

Central Phuket is more than a lifestyle and shopping destination; it offers unparalleled experiences in every dimension, catering to travelers from around the world.

Central Pattana plc., Thailand’s leading real estate developer for sustainability, operates Central shopping centers, residential projects, offices, and hotels nationwide.

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