Unveiling its integrated AI Home Solution and ThinQ ON, LG demonstrates how AI-powered appliances seamlessly enhance daily life with unparalleled convenience.
LG Electronics (LG) has unveiled its vision for the future of smart living centered around the innovative AI Appliances Orchestra at IFA Berlin 2025. An integrated ecosystem, powered by LG’s AI Home Solution and the intuitive ThinQ ON smart hub, it promises to transform homes into intelligent, adaptive spaces that anticipate and cater to individual lifestyles.
At the heart of LG’s smart home strategy is the concept of orchestrating harmony in the home, where an orchestra of LG’s AI appliances ensures they work in perfect synchronicity, creating a seamless and effortless living experience.
What this means is a home that truly understands and adapts to its occupants, from adjusting lighting and temperature to preheating ovens, and even suggesting wellness activities, with LG’s ThinQ ON smart hub serving as the central conductor, connecting all AI-powered services and enabling unified management of the entire ecosystem.
And driving this invisible innovation is LG’s advanced AI core technology, integrated through ThinQ UP and ThinQ Care.
ThinQ UP ensures LG’s customers always have access to the latest features and functionalities through simple software updates, keeping appliances at the forefront of technological advancement. Complementing UP is ThinQ Care, which acts as a personal assistant for those same home appliances, offering predictive diagnostics to identify potential issues before they arise, proactive maintenance alerts to safeguard optimal performance, and autonomous troubleshooting capabilities to minimize disruptions.
This commitment to intelligent, proactive care extends, too, to product-specific features like AI Wash & Dry, which itself exemplifies LG’s dedication to efficiency, personalization, and sustainability, as well we the brand’s range of smart refrigerators that adjust compressor operations for maximum freshness; all of which align with the Gulf’s growing emphasis on eco-conscious innovation.
