Central Pattana plc, Thailand’s leading sustainable real estate developer and operator of Central shopping centers nationwide, joined forces with the Tourism Authority of Thailand (TAT) and The Walt Disney (Thailand) to invest over 800 million baht in creating a global year-end festive sensation with ‘The Magical Stars’. The campaign introduced four Disney-themed fairytale kingdoms, highlighted by a signature Christmas tree and 3-meter-tall Mickey Mouse and Minnie Mouse dressed in Thai silk at Disney The Magical Stars 2026 at centralwOrld, along with Magic Town, featuring a Mickey & Friends theme, and Magic Castle, inspired by Disney Princesses. The initiative aimed to stimulate Thailand’s economy and tourism through a ‘Festival Economy’ strategy, connecting happiness across Central shopping centers nationwide, including Central shopping centres in top tourist destinations such as centralwOrld Bangkok, Central Phuket, Central Pattaya, Central Chiangmai and many more. The Magical Stars brought festive joy from 14 November 2025 to 11 January 2026.
Central Pattana also showcased the beauty of Thai art and culture through ‘The Magical Thai Pride’, the Christmas trees with Thai identities, crafted by communities nationwide to honor Her Majesty Queen Sirikit, the Queen Mother, and to continue her legacy of elevating Thai handicrafts on the global stage.
In this campaign, Central joined hands with leading partners including the Tourism Authority of Thailand, The Walt Disney Thailand, Central The1 Credit Card, General Card Services, AEON Thana Sinsap, Bangkok Bank, Card X, Siam Commercial Bank, Government Savings Bank, Kasikorn Bank, Krungsri Ayudhya Card, Krungthai Bank, Krungthai Card, TTB Credit Card (TMB Credit Card, Thanachart Credit Card and UOB Credit Card).
This season, centralwOrld presented the largest Disney experience in Asia, spanning over 3,500 sqm. Disney The Magical Stars 2026 brought seven immersive zones to life, including a Mickey & Friends winter scene, Toy Story, Zootopia, Stitch, Frozen, a grand Princess Castle, and a special tribute to the 20th anniversary of Hong Kong Disneyland, featuring a 5-meter inflatable Mickey in a limited-edition costume and replica archway. The celebration extended to 24 Central shopping centers, where visitors enjoyed the Magic Town theme with Mickey & Friends in joyful holiday settings.
Across Central locations, shoppers enjoyed special festive privileges. International travelers who spent THB 6,000 or more received a Good Goods Tote Bag.
