- BlueFive Private Wealth completes the sale of Systems, an iconic office building in Brook Green, West London, to JD.com
- The c.127,000 sq. ft. building will become JD.com’s UK headquarters
- The transaction reflects the successful execution of BlueFive Private Wealth’s real estate value creation strategy
London, 15 July 2026: BlueFive Private Wealth, the global wealth platform of BlueFive Capital, announced today that it has completed the sale of its landmark London building SYSTEMS to JD.com, a leading supply chain-based technology and service provider.
Comprising approximately 127,000 square feet (11,800 sq/m) of Grade A office space, SYSTEMS will become JD.com’s UK headquarters. The acquisition also reinforces West London’s position as one of the capital’s leading business locations for global companies seeking high-quality, future-ready office space.
SYSTEMS is one of West London’s most distinctive office buildings, with a history spanning almost a century. Originally constructed in the 1930s, the location is historically famous as the birthplace of the world’s first business computer, from where it derives its modern name. Its recent redevelopment, led by creative developer General Projects and designed by award-winning architects Buckley Gray Yeoman, carefully preserves its architectural heritage while transforming the asset into a premium workplace destination designed around sustainability, technology, and occupant wellbeing.
The transaction represents the execution of BlueFive Private Wealth’s value creation strategy, following the repositioning of the asset into one of London’s most distinctive and sustainable workplace destinations. BlueFive Private Wealth is a DFSA-regulated, UAE-based global real estate investment platform specialising in institutional-quality Core and Core+ real estate investments across the United Kingdom, Europe and the United States. The platform manages a diversified portfolio of real estate assets across the UK, the Netherlands and the United States on behalf of investors predominantly based in the Middle East.
Ashish Mehta, Director, Real Estate, at BlueFive Capital, said: “We are pleased to complete the sale of SYSTEMS to JD.Com. This transaction demonstrates BlueFive Private Wealth’s ability to identify, reposition and deliver institutional-quality real estate assets that attract leading international occupiers. SYSTEMS is a landmark building with a strong heritage and a future-facing workplace proposition, and we are proud to have played a role in its next chapter.”
A spokesperson for JD.com, said: “The acquisition reflects our long-term commitment to, and continued investment in, the UK, following the launch of Joybuy in March this year, JD.com’s new online retail business in Europe. As our local UK headquarters, the building provides the quality, scale and connectivity needed to support our growing team. We look forward to announcing more details on our plans for the building in the coming months.”
BlueFive Private Wealth was advised by Forsters LLP. The sale marks the exit for BlueFive Private Wealth and its investors and further reinforces the platform’s strategy of investing in high-quality real estate assets with strong fundamentals, clear value creation potential and appeal to global occupiers.
