Dalma Mall brought a new dimension to the shopping experience with the launch of the Family Speed Shopping Challenge, transforming a traditional family shopping trip into a fast-paced race of speed, strategy and teamwork across multiple retail outlets.
The challenge generated an overwhelming response from the community, with 8,931 families expressing interest in participating. Following a careful selection process, 15 shortlisted families were invited to take part in Season 1 of this exclusive challenge, becoming among the first to experience this unique shopping format.
Reflecting the UAE’s diverse community, shortlisted families from different nationalities took on the challenge with remarkable determination and teamwork. Among them, Ms. Ghita Jaaidane and her three children—Omar, Hassan and Latifa of the Al Marzouqi family—emerged victorious in the opening round, setting the pace for Ms. Anaam Sharhaan and Mr. Avin Nithin Quadros, together with their respective families, to claim victory in the subsequent rounds.
Sharing her experience, Ms. Ghita Jaaidane said, “It was such an amazing event. Me and my family enjoyed it so well. It was indeed a fun experience, and it’s the first time we ever had such an incredible experience at a mall.”
Mr. Avin Nithin Quadros added, “It was an amazingly exciting opportunity from Dalma Mall for me and my family. We thank the UAE for the incredible experiences and opportunities it continues to give us, and this is one more beautiful memory we will cherish forever.”
Beyond the competition, all 15 participating families were winners, each receiving an exclusive shopping experience valued at AED 2,000, while the top three families earned an additional AED 5,000 each in Dalma Mall Gift Cards.
“Retail today is about more than giving customers another reason to shop; it is about creating meaningful experiences that inspire participation and connection,” said Mr. Bhupinder Singh, General Manager & CFO, Dalma Mall. “The overwhelming response from nearly 9,000 families reflects our community’s enthusiasm, while families completing a 60-minute challenge in just 19 minutes and 20 seconds showcased the appetite for innovative retail experiences.”
Through innovative activations such as this, Dalma Mall continues to create meaningful experiences that inspire excitement, strengthen family connections and redefine experiential retail.
