Malaysian Rubber Council (MRC) is participating in the World Expo 2020 in Dubai, where it is showcasing made in Malaysia Rubber Products to the world, at the Malaysia Pavilion.
The Malaysia Pavilion is themed Energising Today- Exploring Sustainable Agricommodity, aims to capture the country’s commitment to ensuring a secure and sustainable future by balancing socio-economic progress with environmental concerns. Sustainable agricommodities, including rubber, will be featured permanently in the Pavilion display and the Ministry of Plantation Industries and Commodities (MPIC) will be leading the two week-long trade and business programmes on agricommodity.
Malaysia’s overall participation in Expo 2020 Dubai is led by the Ministry of Science, Technology and Innovation. Malaysia Pavilion will host 26 weekly thematic business programmes throughout the expo to promote its sustainable industries including agricommodity, which will also be a permanent display in the Pavilion.
MRC’s effort to tap the Middle East and North Africa (MENA) market is evident with the establishment of its Middle East office in Jeddah, Saudi Arabia, in September 2021. Among the objectives are to explore and facilitate potential joint ventures and foreign investment from the MENA region. It also provides information and educational materials to buyers and end consumers on quality rubber and rubber products.
Malaysian Rubber Products Virtual Showcase (MaRViS)
Capitalising on the huge reach of Expo 2020, MRC will be launching Malaysian Rubber Products Virtual Showcase (MaRViS), an online platform that facilitates online business engagements between international buyers and Malaysian rubber product manufacturers.
At a time when the world is struggling to adapt to the many changes in day-to-day business caused by the COVID-19 pandemic, this platform is hoped to set the wheels in motion to encourage the industry players to embrace digitalisation in their business dealings.
MaRVis is an extension of MRC Marketplace, a buyer seller website that has been around for more than a decade. While MRC Marketplace provides contact details of all Malaysian rubber and rubber product manufacturers and traders, MaRViS is complementing MRC Marketplace to provide better user experience.
This virtual platform is able to provide a holistic online experience for international buyers. Some of the interesting features include virtual exhibitions, live chat and online business matching. Important events such as the e-Global Sourcing Mission (e-GSM) and online seminars will also be held on MaRViS’ platform. Malaysian rubber manufacturers can leverage on MaRVis to feature their products and attract international buyers without worrying about geographical boundaries.
Some of the key rubber products that will be featured on the platform include precured treads; engineered rubber products used in construction, railway, mining and marine; latex foam and mattresses; rubber medical devices such as medical gloves, condoms and rubber catheters; rubber gloves; rubber automotive components; and green rubber.
MRC has lined up exciting events during the Expo 2020 Dubai, including natural rubber clay product demonstration. The product is safe for children, non-oily, non-colour staining, non-hardening, non-toxic, water resistant and re-usable for more than 5 years. The product is invented by Malaysian manufacturer and is suitable for modelling and even to make artwork on canvas.
Arab Health 2022
For 2022, apart from Expo Dubai 2020, MRC will be participating yet again in Arab Health 2022, from 24 to 27 January 2022. This is mainly to promote made in Malaysia high-quality rubber medical devices. MRC is leading eight Malaysian rubber medical device manufacturers and exporters in its pavilion to participate in the Arab Health 2022 exhibition showcasing a wide range of quality rubber medical devices. Business matching will also be arranged between potential buyers and Malaysian companies. MRC has been participating in the Arab Health since 2008, with a total of 14 participations altogether. Since the pandemic, Arab Health has been remodelled into a hybrid event for year 2021 and 2022.
