DUBAI, United Arab Emirates – Continuing its tradition of spreading smiles during Ramadan – the holy month of fasting and giving; Dabur International’s Oral Care division is celebrating another successful year of building oral hygiene awareness.
Dabur International has been actively distributing Dabur Miswak toothpaste at labour camps across the UAE. As a part of the campaign to spread smiles amongst those who are less fortunate, Dabur Miswak has already reached nearly 14,000 people across different labour camps with plans of giving away more during the fasting period leading up to Eid celebrations. Some of the prominent labour camps that benefitted from this campaign are Metro 1, Al Quoz, and Jebel Ali 3. The brand was at the DIP labour camp on 24th April 2022, to help labourers at the camp seek benefit of the ‘Dabur Miswak Million Smiles’ campaign.
Speaking on the success of the initiative; Mr. Dhruv Sharma (Category Head, Dabur International) said; “Miswak Twig has been an integral part of the culture and has rich religious relevance during the month of Ramadan in UAE. Dabur Miswak wants to celebrate that relevance again during the holy month of Ramadan. Having replicated this initiative year after year, we want to emphasize the importance of oral health care and the benefits of natural ingredients like Miswak.”
Called the ‘Miswak Million Smiles’ campaign, Dabur Miswak toothpaste has turned into a ‘Smile Partner’ for thousands of labourers in the UAE this Ramadan.