Collaboration between Al Hokair Group and IMPS to launch the first Smurfs FEC in the Mena region

ExCel London, United Kingdom — The recently concluded, Brand Licensing Europe tradeshow witnessed the signing of a license agreement between The Entertainment Industry’s Leader Al Hokair Group for Tourism and Development and International Merchandising, promotion, and services S.A (IMPS) that will see the launch the first Smurfs FECs in Dubai followed by more locations across the Mena region .

Smurfs FEC guests will enjoy meeting with the beloved Smurfs characters and they will experience state of the arts and unique games and attractions all Smurfs themed.

Mohamed Attia, Al Hokair Group’s General Manager of Entertainment, Philippe Glorieux, IMPS Head of Marketing and Communications, and Fabienne Gilles IMPS Head of Consumer Products., signed the agreement in the presence of several officials from the two companies.

“We are excited about this new collaboration with IPMS, which will add a great value

to our entertainment portfolio, and it will mark another success story for Al Hokair Group “ Said Mr.Attia

IMPS, together with LAFIG Belgium, are the official licensors of the little blue-skinned characters “The Smurfs”​ and manage the rights of their world and the other characters created by Pierre Culliford, aka Peyo. Founded in 1984 by Véronique Culliford, Peyo’s daughter, and based in Genval in Belgium.

IMPS Counted as one of the prominent organizations, they are involved in offering a wide range of Copyright licensing services, Film productions, Film-makers cartoons, Patent and trade .

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