Cvent, an industry-leading meetings, events, and hospitality technology provider, today released its lists of the Top Meeting Destinations and Top Meeting Hotels for Middle East and Africa. These lists – which also include regional rankings for North America, Europe, and Asia Pacific– were compiled based on sourcing activity through the Cvent Supplier Network (CSN), one of the world’s largest venue-sourcing platforms. This is the first time Cvent has published the annual lists since the COVID pandemic upended the meetings and events industry in early 2020.
“Digital transformation has revolutionised the way hospitality professionals embrace technology to engage planners and enhance their sales and marketing efforts to attract meetings and events to their properties or locales. The pandemic proved how critically important meetings and events are for bolstering local economies and our Cvent Top Lists highlight the hotels, venues and destinations that are enabling a dramatic comeback by capitalising on the swift return to in-person events. After four long years, we’re excited to share these insights once again and provide a resource that is used by event organisers to find great hotels and destinations and by hospitality professionals looking to set themselves apart to increase their MICE revenue,” said Graham Pope, Cvent Vice President of International Sales.
Cvent Top Meeting Destinations
As the top performing region in the world for post-pandemic tourism recovery, the destinations in the Middle East and Africa have attracted events to their cities by quickly adapting and innovating to changing circumstances. Tourism boards continue to invest heavily in projects with global appeal, including restoring historical sites and opening new tourist attractions to further elevate the appeal of these meeting destinations. While Dubai retained its #1 ranking from 2019, newcomers to the list include Turkey, with two cities in the Top 10 – Istanbul (#2) and Antalya (#7), Muscat, Oman (#8) and Tel Aviv, Israel (#10).