DAMMAM, Saudi Arabia — Lynk & Co, the Chinese-Swedish automobile brand, has officially launched in Saudi Arabia, bringing a range of products including the 03, 03+, 01, and 05 models, and opening its first local showroom in Dammam on May 22, 2023.
At the launch event, Lynk & Co’s Director, Mr. Fred Shang, expressed confidence in the brand’s unique approach and its resonance with the Saudi Arabian market. Lynk & Co cars will be distributed in Saudi Arabia through Al Jabr, whose Managing Director, Mr. Abdulsalm Mohammad Al-Jabr, acknowledged the alignment of Lynk & Co with luxury, quality, and the market’s needs.
The launch event showcased Lynk & Co’s product range, including the 03, 03+, 01, and 05 models, all built on the Compact Modular Architecture (CMA) platform. The 03 and the 03+ are the pioneering works in the sport sedan category and serve as the championship cars that contributed to Lynk & Co’s three consecutive titles in the prestigious WTCR racing series, while the 01 was the official vehicle of the Olympic Council of Asia in 2021. A year later, the Lynk & Co 05 began gaining popularity in the Asia-Pacific market. Additionally, it is anticipated that the flagship model, Lynk & Co 09, will launch in the Middle East later this year.
The Lynk & Co Center in Dammam is located near King Fahd Road, a major transportation route connecting Dammam and Al Khobar. Surrounded by numerous car brand showrooms and government offices, the center offers convenient access to the bustling commercial district and the largest port in the eastern region of Saudi Arabia. In addition to the prominent display of Lynk & Co models, the spacious showroom also includes relaxation areas where people can mingle comfortably, as well as merchandise from the brand’s own Lynk & Co Collection.
The opening of the Lynk & Co Center in Dammam marks the first Lynk & Co center in Saudi Arabia. The brand is also expanding to other locations in the Middle East, with upcoming showrooms in Jeddah and Riyadh, Saudi Arabia, as well as Muscat, Oman.