As Riyadh Season 2024 approaches, WINGIE, the leading travel marketplace in the MENA region, is witnessing a significant rise in travel interest and bookings. The festival, part of Saudi Arabia’s Vision 2030, is drawing both local and international travelers, making it one of the region’s most anticipated cultural and entertainment events.
Riyadh Season running from October 12, 2024, to early 2025, offers themed zones such as Boulevard World, highlighting global cultures, and Boulevard City, a hub for shopping and dining. Al-Suwaidi Park hosts cultural weeks, celebrating international communities and adding to the festival’s lively atmosphere.
WINGIE has observed notable trends tied to the festival. Search volumes have increased by 24% compared to last year’s event, indicating growing interest. Moreover, flight bookings surged by 81%, underscoring the festival’s rising international appeal and contribution to local tourism. The festival’s popularity spans across countries, including Egypt, the UAE, Türkiye, Jordan, Italy, Kuwait, and the United Kingdom.
Major global events like the IV Crown Showdown boxing match and the 6 Kings Slam tennis tournament, featuring stars such as Artur Beterbiev, Dmitry Bivol, Novak Djokovic, and Rafael Nadal, will draw sports fans worldwide. Other highlights include international culinary offerings, displays of traditional crafts, and sports events like the PFL Super Fights featuring Francis Ngannou and Renan Ferreira, along with the Riyadh Season Snooker Championship.
Riyadh Season supports local entrepreneurs, aligning with Saudi Arabia’s economic growth and talent development goals, while blending entertainment, culture, and economic progress to boost Riyadh’s status as a cultural hub.