Coherent Solutions has released its 2026 Future of Fitness report, capturing years of domain knowledge from helping emerging and global fitness brands drive digital transformation, innovate, and improve member engagement. “The Future of Fitness: Winning with Digital Value Creation” takes lessons from real projects and fitness enthusiasts.
The report comes as the Middle East becomes one of the fastest-growing fitness regions, powered by government-led wellness initiatives, young urban populations, and rising demand for premium digital experiences. It highlights the most effective growth trajectory in recognizing the importance of technology as equal to supporting the fitness community.
“Most people only spend 3–5 hours a week in a gym. That leaves 160+ hours where their choices and habits are influenced by digital touchpoints within what we call the Human Performance Economy. Modernization is about extending engagement into their lives,” said Igor Epshteyn, CEO of Coherent Solutions.
The UAE’s commitment to active living and wellbeing programs makes this shift especially visible across the region. Wearables, content, and club experiences now blend into a hybrid approach where technology supports the human experience.
“The long-term impact comes from connected ecosystems. Link your home, your gym, your apps, and your workplace wellness program together into a continuous life experience,” said Karl Sandberg, Director of Delivery.
The findings distill the biggest moves shaping the future of fitness:
- Hybrid is the new baseline for member expectations
- Digital ecosystems of clubs, apps, wearables, and coaching
- Retention pressure and how personalization helps fix it
- Privacy and trust as deciding factors for consumers
- Investor attention to predictable value
The report also highlights the role of mergers and acquisitions in shaping the fitness industry’s next phase. It speaks to club operators, enterprise fitness platforms, and investors who want a clearer view of what sustainable digital value creation looks like.
