The global landscape is undergoing a significant shift with an increasing representation of women across various sectors. This transformation goes beyond mere fairness; it’s about embracing diverse perspectives and talents to address our most pressing challenges. On this International Women’s Day, celebrated under the theme of ‘Inspire Inclusion,’ it is crucial to spotlight individuals like Vibha Thusu, whose journey reflects resilience, determination, and inclusivity.
Vibha serves as the Marketing and Communications leader for Himel and a group of electrical brands spanning over 65 countries. Responsible for building the brand and creating customer demand globally, she oversees Marketing Communications, Brand Management, Digital Product Data Management, and Marketing at all touchpoints, managing a globally dispersed team.
Vibha Thusu is not just a leader; she is an icon in the traditionally under-represented power sector. Her remarkable success stands as a beacon of hope and inspiration for women aspiring to pursue careers in STEM, contributing meaningfully to progress towards gender equality in any field.
With a career spanning diverse domains, including IT and Services, Learning and Education, FMCG, Engineering, Energy Management, Electrical, and Industrial Automation, Vibha embodies versatility and adaptability. Her journey from IT education to a thriving communication career demonstrates that career transitions in unconventional industries are not only possible but can also lead to fulfilling aspirations.
Vibha’s story is not just about overcoming professional obstacles; it’s about shattering stereotypes and challenging norms. As an expatriate from India, she has nurtured her career in a global role while residing in the UAE, illustrating the boundless potential and opportunities beyond geographical boundaries.
Throughout her journey, Vibha has been a vocal advocate for addressing unconscious bias and promoting merit-based practices. She has actively addressed less-than-fair narratives and informal patterns of bias, working towards a more inclusive and equitable work environment. Instead of creating temporary stopgaps with micro-impacts, she believes in working towards inclusion as a whole.
As a leader, Vibha recognizes the importance of mentorship in empowering women. Through her mentorship initiatives, she actively supports the representation of women in the workforce, providing guidance, encouragement, and opportunities for growth. Moreover, she advocates for holistic support for women beyond their professional roles, irrespective of their educational, marital, or caregiving status.
This International Women’s Day, as we reflect on Vibha’s impactful journey, her message resonates deeply: “Champion women’s inclusion in every sphere—work, home, and beyond. Embrace diversity, empower women, and build a world where inclusion is the cornerstone of progress.” Her commitment to fostering inclusion and empowering women serves as a powerful reminder of the transformative potential of mentorship and advocacy.
Vibha Thusu’s story is not just about individual success; it’s about collective progress. As we celebrate International Women’s Day, let us draw inspiration from Vibha’s journey and reaffirm our commitment to breaking barriers, championing diversity, and inspiring inclusion in all aspects of society. Together, we can create a world where every individual, regardless of gender, has the opportunity to thrive and contribute to a brighter future.
